Twelve subject areas bring together education, cooperation, business, manufacturing, logistics and other fields. Each develops its own work while useful ideas and results can cross between them.
IWXA/ABOUT THE AUTHOR
Sergey Shatokhin
Candidate of Economic Sciences, entrepreneur and author of IWXA. I work across research, business, technology, health and culture, using models and practical projects to examine how systems work.
§ 01
What IWXA brings together
A dissertation, research models, methods and hypotheses. I am interested in the systems behind practical problems, not only in solving isolated cases.
Clients, costs, constraints, processes, mistakes and feedback. Practical work is where assumptions have to stand up to reality.
Tools for organising information, testing hypotheses, preparing working materials and developing prototypes more efficiently.
Maps, diagnostic approaches and analytical models that help turn scattered observations into something people can inspect and use.
Health, energy, longevity, sport and cognitive performance. The common question is how to preserve the ability to think, act and live well for longer.
Visual work, music, design, writing, theatre and other forms of creative investigation bring a different way of examining ideas.
§ 02
How I approach a question
- 01Observation
- 02Question
- 03Hypothesis
- 04Model
- 05Testing
- 06A revised version
I usually begin with an observation or a contradiction, then try to formulate a question and build a model. If the model survives a practical test, I develop it. If it does not, I change it.
§ 03
Professional lines
Economics, logistics, supply chains and management models. Scientific work developed my habit of checking a claim against evidence, reading sources and looking for the structure behind separate facts.
Projects in consulting, business diagnostics, logistics, marketing and applied research. Actual clients, deadlines, costs and imperfect information quickly show which ideas can survive real constraints.
AI, automation, data, digital tools and prototypes. I work with technology when it helps clarify a problem or makes it possible to test a useful solution.
Health, sport, gerontology, books and culture connect to another continuing question: how to maintain health, clarity of thought and the capacity to act.
§ 04
Projects
ArtBazy
Since 2012: IT and virtual marketing, a virtual-marketing methodology, business diagnostics, market research and practical recommendations.
→ Explore projectsAdvice Logistics
Since 2006: work in transport and logistics, supply chains, operating models and evidence-led approaches to management.
→ Explore projectsBazmed
Since 2016: development, manufacturing and sale of medical care, support, transfer and rehabilitation products, with attention to quality of life.
→ Explore projectsBazmed: Helping People
A volunteer project (2018–2023) providing free rental of care equipment and support to older people living alone or couples without nearby relatives.
→ Explore projects§ 05
Experience and education
Professional experience
September 2016 – present
Russia; market: Russia and CISOwner · Bazmed
Development, manufacturing and sale of medical-use products for care, support, movement and rehabilitation.
February 2012 – present
Saint Petersburg; market: Russia and CISOwner · ArtBazy
IT and virtual marketing, including the virtual-marketing methodology for promotion and customer relationships.
January 2006 – present
Russia; market: Russia and CISOwner · Advice Logistics
Transport and logistics projects, supply chains and operating models.
2010–2011
RussiaOwner · BaziLinz
Online store selling contact lenses, care solutions and optical accessories.
2009–2011
RussiaOwner · BaziZoo
Online store offering pet food, accessories and products for animal care.
2011–2012
Saint PetersburgSpecialist · Saint Petersburg Transport Planning Centre
Strategic and ongoing transport planning, monitoring, studies, targeted programmes and applied transport technologies.
August 2007 – August 2009
University lecturer · ENGECON (now part of SPbSUE)
University teaching, preparation of educational materials and research papers.
Education
2007–2011
Saint Petersburg State University of Economics / ENGECON
Candidate of Economic Sciences: 'Formation of a Model of a Virtual Logistics Operator in Supply Chains'
Postgraduate study, university teaching, teaching materials and research publications.
2003–2007
Saint Petersburg State University of Economics / ENGECON
Bachelor's degree in Management
2002–2007
Saint Petersburg State University of Economics / ENGECON
Specialist qualification in Logistics, Materials Supply and Supply Chain Management
§ 06
Where to start reading
Start with research, projects, practical tools, culture or Life+. The questions overlap, but each area has its own subjects and results.
§ 07
Competencies
Education, scientific qualifications, projects and additional study have a separate detailed page. It includes certificates and their source verification links.
§ 08
Contact
To discuss an idea, a project, a research question or possible cooperation, write briefly about your situation and the outcome you hope to achieve.