D.01
Marketing economics
Margin, acceptable acquisition cost, payback and budget constraints.
S.01 Independent public system
ArtBazi: Marketing & Sales
Free calculations, diagnostics and guided routes to examine and improve marketing and sales yourself.
Start with advertising costs, the offer, the website, a sales funnel, the sales team or repeat customers. Each investigation can produce information for a connected plan of action.
- Free accessNo account required for the public entry points
- Browser calculationsTools for individual questions
- Guided routesFrom situation to next action
- WorkspaceLocally held results where supported
§ 01 Why
From separate checks to a connected route
A calculator answers a question about a figure. A diagnostic tool reveals an area of concern. A builder produces working material, and a planner turns a goal into tasks. What is often missing is a way to relate these results.
ArtBazi is developing connected routes so an outcome from one check can be examined alongside another and used in a wider marketing and sales plan.
Separate tool
Single check
Question → outcome → choose the next step yourself
Connected system
Guided route
Situation → checks → growth map → action plan
§ 02 Working route
Seven stages of independent work
Explore each stage of a route from the original business situation to a practical plan. Open a stage to see what happens there.
- The user starts with a problem they can observe or a particular aim for their business.
- A sequence of connected checks is proposed for that situation.
- A calculator, diagnostic guide, matrix, simulator, builder or planner examines one part of the problem.
- The tool produces a calculation, assessment, list of weak points or a possible course of action.
- Where supported by the external site, results are saved locally and used in related tools.
- Findings from several parts of the business can be brought into a connected picture.
- Priorities become a sequence of tasks, owners and review points.
§ 03 Where to begin
Choose the situation you have now
These three starting points lead to existing sections of the external ArtBazi system.
V.01
Examine an existing business
For a business with advertising, a website, enquiries or a sales team whose results remain weak or unstable.
Open section (Russian) ↗V.02Prepare a launch
For working out the offer, the initial channel, first steps and criteria for testing demand.
Open section (Russian) ↗V.03Find the next income-generating step
For choosing one practical priority for the coming days, such as following up a customer list, revising an offer or trying a small test.
Open section (Russian) ↗§ 04 Areas
Eight connected areas of marketing and sales
Start where the main problem lies, or work through several areas. Results can be compared and combined only where the actual tools provide that capability.
D.02
Channels and advertising
Choosing channels, enquiry costs, traffic quality and the stability of advertising performance.
D.03
Website
Page structure, clear reasons to buy and the route to the intended action.
D.04
Offer
The customer's value, segment, evidence, price and commercial terms.
D.05
Sales funnel
The route from enquiry and response to proposal, follow-up and payment.
D.06
Sales team
Workload, working practices, statuses, review and actual outcomes.
D.07
Customers
Segmentation, repeat purchases, re-engaging existing customers and customer relationships.
D.08
Growth strategy
Using results from several checks to determine priorities and an action plan.
§ 05 Tools
Eight types of services along the route
- CalculatorsFocused calculations: advertising economics, enquiry costs and sales targets.
- Diagnostic toolsExamine one area of a business, such as the website, funnel, sales team or repeat customers.
- MatricesCompare segments, channels, offers and alternative decisions using stated criteria.
- SimulatorsExplore how outcomes may change with selected assumptions, without modifying live business data.
- BuildersPrepare an offer, a set of arguments or a commercial proposal through guided steps.
- NavigatorsConnect a user's situation to a practical route and a suitable starting service.
- PlannersTurn an objective into figures, tasks and review points for a chosen period.
- Result aggregatorsConnect the findings of several tools into a growth map and ordered plan.
§ 06 Workspace
Carry useful findings into the next task
The ArtBazi project describes local saving and reuse of results between supported tools. This IWXA page explains that approach; the external workspace is where its current features must be checked.
Service 1ResultService 2Growth mapAction plan
§ 07 Research questions
What the system is being used to investigate
- How can independent calculations become a connected sequence of work?
- How can a result from one service be reused in the next?
- How can a specific user situation determine the starting point?
- How can results be connected without requiring an account?
- How can the user understand what has been examined and what is still missing from the wider marketing and sales picture?
I am studying whether independent tools can become a useful connected working system in which a person sees what has been checked, what is still missing and what action should come next.
§ 08 Origins
Development of ArtBazi's marketing work
The marketing direction began in 2012. Practical models of promotion, virtual marketing and customer relations developed into a public system of self-service calculations, guided assessments and working routes.
The free digital project is distinct from the separate ArtBazy Diagnostics business. It has its own website, scope and approach to working with results.
§ 09 Current development
The system continues to expand
R.01
Services
Calculations, diagnostic guides, matrices, builders and planners.
R.02
Routes
Sequences designed for recurring problems in marketing and sales.
R.03
Workspace
Local saving and transfer of the results that individual tools support.
R.04
Combined picture
A growth map and an action plan drawing on several checks.
Free public system
Start with a question you can act on
Choose your current situation, examine the proposed route and use the relevant services in a sequence that fits your business.